GLOBAL GOALS CAMPAIGN

Global Goals Campaign For The UN’s 16 Days of Activism

In November 2020, to mark the UN’s 16 Days of Activism against gender-based violence, Horne Productions partnered with the Global Goals to shed light on activists and organisations around the world who are using creative forms of resistance to campaign against gender-based violence. In 2015, world leaders agreed to 17 Global Goals. These goals have the power to create a better world by 2030, by ending poverty, fighting inequality and addressing the urgency of climate change. Global Goal 5 is achieving gender equality.

For the UN 16 Days of Activism campaign, Horne Productions developed and produced three short films on the work of activists using the power of words, images and art to highlight a shadow pandemic of gender violence, particularly during the time of Covid.

Exposing the "Shadow Pandemic"

Produced, filmed and edited remotely due to the confines of Covid restrictions and within an extremely tight budget, Horne Productions identified the organisations and worked with activists in France, Mexico and South Africa, enabling them to tell their stories and share calls for action, through stunning use of photography, poetry and artwork to give maximum impact to the UN campaign.

Social Impact

Horne Productions worked with the Global Goals’ not-for-profit creative communications agency, Project Everyone, set up by filmmaker and founder of Comic Relief, Richard Curtis. The agency sits at the heart of a global network of campaigning organisations, private sector partners, brands, governments, UN agencies, public figures, and social influencers to create campaigns, short films, multiplatform content, convene partners, and put on unique events that all accelerate progress towards the Goals.

Social Media Reach

The three films were broadcast via the Global Goals’ YouTube, Instagram, Facebook and Twitter social media channels and shared across a number of UN agencies’ platforms and by high profile advocates in the fight against gender based violence, including, for example, by actors and women's rights activists Charlize Theron and Thandie Newton.

To date, across these social channels, the films have collectively been viewed by c.140k people with a reach of c.360k worldwide.

Reaction

“Watched and this is really well done. Have also shared on my personal social.” - Blessing Omakwu, Bill & Melinda Gates Foundation

“What an extraordinary - and sadly urgent and necessary - activist campaign from @CollagesParis - join the movement to end gender-based violence #16Days #GenerationEquality - thank you to @TheGlobalGoals for your advocacy” – Stuart McLaughlin, Google

“Words matter so much. These women are making sure Parisians don’t lose sight of the atrocities committed against them by pasting messages across the city and keeping the names of murdered women in sight and mind.” – Alison Rowe, UN Women